Reform UK

Reform UK is a right-wing populist party founded in 2018 as the Brexit Party before rebranding in 2021 under the leadership of Nigel Farage. The party positions itself as an anti-establishment alternative to the Conservatives, advocating for lower immigration, tax cuts, smaller government, and reform of public institutions including the NHS and the civil service. Reform drew significant support from former Conservative and Labour voters disillusioned with the political mainstream.

How ElectaMeter tracks Reform UK

ElectaMeter tracks Reform across all three data pillars. Its poll average reflects its standing in national voting intention surveys. Betting markets price Reform as a serious contender for the most seats at the next election. Seat projections from Electoral Calculus model how that vote share translates under first-past-the-post — where geographic concentration of support is critical.